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Infinite Loops

Mar 17, 2022

Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at and get his book from

Show Notes:

  • Iron Law of Economic Survival
  • Trade-offs between profit and brand
  • Capturing intangible value
  • Products as signalling devices
  • Journalytic — Getting better at decision making
  • Reducing the friction around journalling
  • Joseph Campbell's Hero's Journey
  • Shortening the brain’s feedback loop
  • The Great Reshuffle
  • The Thinker and The Prover
  • Cheng versus Ch'i
  • Plato’s cave analogy for business decision making
  • What makes a good decision maker?

Books Mentioned:

  • The Rebel Allocator; by Jake Taylor
  • The Wealthy Barber; by Dave Chilton
  • The Nature of Value; by Nick Gogerty
  • The Genius of the Beast; by Howard Bloom
  • Happy; by Derren Brown