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Infinite Loops

Jul 23, 2020

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

  • The relationship between marketing and innovation.
  • Human psychology and behavioral economics.
  • The importance of framing.
  • “Stated” preferences and “Revealed” preferences

Follow Rory on Twitter ( and check out his books here (