Preview Mode Links will not work in preview mode

Infinite Loops

Jul 1, 2021

Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:

  • In-group vs. Out-group
  • Fractal nature of behavioral science
  • Pricing heuristics
  • "Woke" persuasion
  • Barbra Streisand effect, Canada, And a LOT more!

Follow Rory on Twitter at and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from