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Infinite Loops


May 11, 2023

After starting his career on a market stall in Essex, John Sills has spent the last twenty-five years working to make the world a better place for customers.

John is the Managing Partner at the customer-led growth company The Foundation, and his writing has also been featured in publications such as The Guardian and Management Today. He joins the show to discuss his thought-provoking and timely new book The Human Experience: How to make life better for your customers and create a more successful organization.

Important Links:

Show Notes:

  • John’s time working on an Essex market stall
  • Human vs functional customer experience
  • What’s blocking the human experience?
  • Why do leaders stay away from the frontline?
  • Escaping Vogonization
  • Does the human experience scale?
  • The benefits of starting from first principles
  • Why companies should empower their staff
  • The link between curiosity, creativity & customer experience
  • Why aren’t companies changing & why aren’t more startups disrupting?
  • Are frictionless customer experiences desirable?
  • The myth of customer loyalty
  • Tech upgrades & immersion
  • MUCH more!

Books Mentioned:

  • The Human Experience: How to make life better for your customers and create a more successful organization; by John Sills
  • The Genius of the Beast: A Radical Re-Vision of Capitalism; by Howard Bloom
  • The Customer Copernicus: How to be Customer-Led; by Charlie Dawson
  • The Hitchhiker’s Guide to the Galaxy; by Douglas Adams